Tyra Sitton

Hi there and welcome to my page! 


Featured Coverage

Study: 73 Percent 'Feel Empowered' After Aesthetic Treatment

Merz Aesthetics—whose portfolio includes Ultherapy, Xeomin, Radiesse and more—has announced the findings of its inaugural global study, Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation. Released today in Paris, the study explored the role confidence plays in daily life and overall well-being, as well as the connection between our internal selves and outward expression.  As part of its “Confidence to Be” platform, Merz Aesthetics surveyed 15,000 adults from around the wor...
Photo by SevenStorm JUHASZIMRUS on Pexels

Merz Aesthetics Named Sole Distributor of AccuVein’s Visualization System

Merz Aesthetics is now the sole authorized distributor of AccuVein’s vein visualization system in the U.S. aesthetics market.A limited initial AccuVein field pilot yielded positive results and significant expansion of both new customers and Merz Aesthetics portfolio adoption. Based on the pilot findings, the Merz Aesthetics and AccuVein strategic partnership will now move to scaled national launch. The AccuVein AV500 device and its accessories are available from Merz Aesthetics and its network o...

NWSL's N.C. Courage get new front-of-jersey partner

Merz Aesthetics, a subsidiary of Germany-based Merz Pharma, will become the front-of-jersey sponsor for the NWSL North Carolina Courage beginning this season under an expanded partnership between the club and company. Merz, whose North American HQ are in Raleigh, had its logo on the back of the Courage’s uniforms last season and now replaces Continental Tires as the primary sponsor for the home and away kits. Continental is no longer a team partner.

MARKET WATCH: Financial terms of the agreemen...
Photo by Mo Eid on Pexels

Who I Am

From sports car racing and high-performance vehicles to manufacturing and medical aesthetics, I am a highly strategic and results-driven communications leader with nearly two decades of experience, who specializes in crafting comprehensive communication strategies that significantly enhance brand reputation, drive awareness, and deepen engagement.

My expertise lies in the following: 

Visionary:  As a visionary leader, I strategically orchestrate integrated communication ecosystems across earned, owned, and paid media, fundamentally transforming brand reputation, igniting market awareness, and forging profound stakeholder engagement.

Master Storyteller:  As an expert communicator, I don't just translate; I inspire action by transforming complex data and nuanced information into compelling, human-centered narratives that powerfully resonate and drive alignment across diverse internal and external constituencies,

Empowering Leader: As a people leader, I cultivate and guide high-performing internal and agency teams, serving as a pivotal force in providing expert counsel to executive leadership. My nearly two decades of experience have forged a unique ability to masterfully navigate complex communication challenges, from critical crisis management to successful product launches, consistently shaping narratives and driving success.

 Results-Driven:  My mindset is all about impact and is the engine behind consistent, quantifiable success. I don't just aim for success; I achieve it, demonstrated by double-digit surges in social engagement and significant, tangible increases in executive visibility and positive media coverage, proving my strategies deliver undeniable success.

Relationship Architect:  I am a natural connector, skilled at connecting a brand's story and core narrative directly with its constituents. This foundational approach builds deep trust and ensures consistent understanding, fostering robust engagement and strategic alignment.

SKILLS

Foundational Expertise & Internal Communications: Strategic Planning & Execution | Business Acumen | People Management & Team Leadership |Public Speaking | Master Storyteller |KPI Definition, Tracking, & Reporting | Leadership Messaging | Enterprise Communication | Employee Engagement | Budget Management |AI Integration | Website Management | Market Research 

Public Relations & External Communications: Public Relations | Public Speaking | Issues Management & Crisis Communications | Social Media Strategy & Management | SEO Optimization | Paid Media | Influencer Campaign Management | Executive Visibility & Thought Leadership | Corporate Partnership Liaison | Corporate Social Responsibility Campaigns | Media Monitoring

    Photo by fauxels on Pexels

    Follow Me